Content Marketing vs Content Strategy

● Content marketing: baking a cake for a party to attract and engage with your cake.
Deliver the cake.
○ Evaluate the performance of your cake via feedback seeing if it disappears or left
untouched.
● Content Strategy: like running a bakery.
○ Create and planning a scalable and repeatable content, build audience.
○ Targeting niche audiences and topics.
○ Contents should be link worthy and share worthy.
○ Cakes are ebooks, youtube podcast, blog posts
○ You need to manage inventory of what type of content to bake more of
○ What doesn’t sell and what people ask for?
○ You need to have healthy heartbeat => slow and consistent beat and rest.
■ Never stop beating.
■ Always on content marketing operations.
■ Steady flow
■ Provocative conversation on social media
● Use scheduling tools: hootsuit & buffer.
○ Sharable content - blog post
○ Microcontent and Macro content:
■ Daily: Share industry news and trends every day in your social media
channel.
■ Weekly: blog posts, graphics, memes, and videos.
■ Monthly: marketing campaign, the launch of a new product, an ebook, or
a white paper. Publishing branded content or hiring PR agencies
● As you grow your writing skills, consider e-books, guides, and guest posting on online
publications.
● Source and co-create content through interviews, Q&As, curation, and reblogging.
(More on those tactics later in this section.)
● Video content:
○ Video strategies include getting in front of the camera and talking about a
particular topic, recording screencasts and webinars, conducting interviews and
Google+ Hangouts, and creating animated videos
○ If you are not great in front of the camera, hire an actor. You can find plenty of
amateurs who will record a video for you for $5, using sites like Fiverr
(http://www.fiverr.com). Just send them a script with what to say
● Photo content:
○ If you are a skilled photographer, consider using Pinterest, Flickr and
Instagram to expand your blogging presence.
○ Here is a good photo content hack: #1 Just walk around your city, or, when
you travel, take pictures of the things that inspire you with your high-res
smartphone camera. Upload the photos you like to Imgur.com,
(http://imgur.com) an image hosting and sharing platform.
○ #2 Use your own image bank for other forms of content you put out, such as
decks, blog posts and on social media. If others use your content, track them
down and ask for credit with a backlink to your site.
○ Use photo-sourcing tools such as PhotoPin (http://www.photopin.com) to find
free images for your content.
○ Always give credit to the photographer/author following the instructions on
the site. That’s how a content creator gets a credit (and a link); failing to provide
credit is stealing.
○ you can use on your blog is Wikimedia Commons
(http://commons.wikimedia.org) , the web's free media repository
● Audio Content Tools:
○ Consider publishing podcasts, using tools like Stitcher and iTunes for delivery
○ A good podcasting hack is to use tools such as SpeechPad
(https://www.speechpad.com) to get a transcript of your audio content for a
small fee so that you can turn it into blog post content.
○ You can do a Skype or Google Hangout interview for video content, use it on
iTunes as audio content, and finally use it on your blog as text content.
○ Clubhouse

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